Product and Marketing Sample

Product and Marketing Sample by: Yvonne A.



Company Name: Cordillera Tours: Yes U Can

Rationale: We named our company Cordillera Tours: Yes U Can because our product is situated in the beautiful mountains of Cordillera and its cost is adjustable, everyone can afford it.

Mission: Our primary role is to provide travelers with an experience they can’t find elsewhere. To offer our customers quality tours by taking detailed care in selecting destinations, accommodations, travel guides to ensure our tour packages offer well-planned and well-balanced itineraries to meet and enhance our client's expectations with the most reasonable price.

Vision: Cordillera Tours: Yes U Can seek to enhance the corporate management tools to improve the services while reducing your travel cost and to be one of the leading corporate travel management agencies in the Philippines and in the region.

(1)   Market

(2)   Segments

(3)   Basis of

Segmentation

(4)   Needs & Wants

(5)    

Products

Family

Student

Business Groups

Foreigners

(Asian, European, Americans)and anyone who loves to travel and explore

Socio-Demographics Characteristics

Age

Gender

Religion

Civil Status

Income Level

Family Size

Discover and have a glimpse of the different destinations in Cordillera.

Heritage and Natural Sites Package Tour

Psycho graphics

Personality

Lifestyle

Values

Attitude

Familiar Tasting, uniquely offered foods.

Local Specialties

Industrial Segmentation

Type of Customers

Requirements

Geographical Location

Volume of Orders

Specifications

Experience the different cultures of Cordilleran’s through rituals, dances, and other ways of living.

Local Cultures Experiential Learning

 

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