Product and Marketing Sample

Product and Marketing Sample by: Yvonne A.



Company Name: Cordillera Tours: Yes U Can

Rationale: We named our company Cordillera Tours: Yes U Can because our product is situated in the beautiful mountains of Cordillera and its cost is adjustable, everyone can afford it.

Mission: Our primary role is to provide travelers with an experience they can’t find elsewhere. To offer our customers quality tours by taking detailed care in selecting destinations, accommodations, travel guides to ensure our tour packages offer well-planned and well-balanced itineraries to meet and enhance our client's expectations with the most reasonable price.

Vision: Cordillera Tours: Yes U Can seek to enhance the corporate management tools to improve the services while reducing your travel cost and to be one of the leading corporate travel management agencies in the Philippines and in the region.

(1)   Market

(2)   Segments

(3)   Basis of

Segmentation

(4)   Needs & Wants

(5)    

Products

Family

Student

Business Groups

Foreigners

(Asian, European, Americans)and anyone who loves to travel and explore

Socio-Demographics Characteristics

Age

Gender

Religion

Civil Status

Income Level

Family Size

Discover and have a glimpse of the different destinations in Cordillera.

Heritage and Natural Sites Package Tour

Psycho graphics

Personality

Lifestyle

Values

Attitude

Familiar Tasting, uniquely offered foods.

Local Specialties

Industrial Segmentation

Type of Customers

Requirements

Geographical Location

Volume of Orders

Specifications

Experience the different cultures of Cordilleran’s through rituals, dances, and other ways of living.

Local Cultures Experiential Learning

 

Comments

Post a Comment

Popular posts from this blog

The Wedding Dance by Amador Daguio Summary, Plot, Characters, Setting, Conflict, Symbolism, Theme, Vocabulary Philippine Literature

Image
  WEDDING DANCE By: Amador Daguio   Summary:             Awiyao and Lumnay were husband and wife for seven years, but now the husband has to marry another woman, Madulimay, because Lumnay was not able to give him a child. (In the Cordilleran culture before, having a child to follow after the husband’s name was a must).             On the night of the wedding, Awiyao goes to his and Lumnay’s house to personally invite her to the traditional wedding dance. However, Lumnay, the best dancer in the entire tribe, refuses to go. Then during their conversation, it is revealed that both of them still love each other, but because of their tribe’s custom, they have to separate.             Awiyao goes back to the wedding, to the wedding dance, after being fetched by some friend. Lumnay wants to follow, partly because of the dance, and partly because she wants to put a stop to their tribe’s tradition of having to marry another partner just to have a child.   Plot: EXPOSITION: Th
Read more

NOLI ME TANGERE: Symbols, Major Characters, 5 W's

Image
  SYMBOLS FOUND IN THE COVER OF NOLI ME TANGERE: ·    Upper Triangle - Represents Rizal’s past life and everything he saw and experience during the Spanish colonization. ·    Silhouette of a Filipina - Believed to be Maria Clara or as the motherland who witnessed and experienced the history of the country. ·       Cross or Crucifix- Symbolizes sufferings and death and represents the Catholic faith as it rises above motherland and Filipinos. It represents dominance and it says earlier sufferings because Filipinos suffered and being tortured during the Spanish colonization. ·    Laurel Leaves- They represents faith, honor and fidelity, which are the values Rizal aspires to be embodied by Filipinos. Laurel leaves are used as crowns during Greek Olympics honoring the best. ·     Burning Torch - Pertains to the awakening of Filipino consciousness that with this symbol may Filipino people will know what they are doing, that they may not remain as slave forever. ·     Sunflower
Read more

Japanese Mythology- The Creation Myth

Image
Japanese Mythology   Japan Japan is an island country in East Asia. Japanese archipelago consists of many islands but the four largest islands are Honshu, Hokkaido, Kyushu, and Shikoku. Shintoism (way of the gods”) is Japan’s oldest religion. Creation Myth This story is described in Kojiki, which is the first book written in Japan. This story describes the birth of heavenly and earthly world, the birth of the first gods and the birth of the Japanese archipelago.   Izanagi and Izanami •        When heaven and earth began, deities came into being, The Spirit Master of the Center of Heaven, The August Wondrously Producing spirit from and the Divine Wondrously Producing Ancestor( invisible) •        From land, reeds sprouted and from these reeds came two more deities. •        From them came six more pairs of deities and the last of them were Izanagi (he who invites) and Izanami(she who invites) •        Standing
Read more